Posted on Google Ester SilvaTrustindex verifies that the original source of the review is Google. Went to buy white lingerie, which seems impossible. Alicia was very supportive and showed me everything she had in store. Although I couldn’t find anything, she told me about other stores who might have. Very professional. I recommend this place and Alicia.Posted on Google Dana ScottTrustindex verifies that the original source of the review is Google. I took my daughters in for their first bra fittings. Both of them dislike clothes shopping, so I was extremely surprised when they expressed jow much they enjoyed the experience. Expertise in bra fitting, combined with an extensive selection meant the girls could find bras that truly expressed who they are. They were each lavished with attention and found several items they loved! I'm so pleased with our experience. We will continue to be regular customers. Excellent service and solid knowledge made this a fantastic experience.Posted on Google SousaTrustindex verifies that the original source of the review is Google. Natasha, is my new friend ♥️✨ She helped me with all my concerns and hand picked getting the size right so fast. Will absolutely be back !!Posted on Google Lucinda DoranTrustindex verifies that the original source of the review is Google. Helpful, professional and compassionate service.Posted on Google Sammi MTrustindex verifies that the original source of the review is Google. Wonderful Experience! I brought my 83 yr old Mom in to see owner Alicia for a long overdue fitting of a mastectomy bra. ***Such a personal experience. Alicia was Awesome! Super kind, totally knowledgeable and fabulous expertise PLUS so patient. My Mom is extremely happy with her purchases. 3 bras and an amazingly light breast prostheses. Thank-you Alicia! You turned a tough day in to a Great Day! 👍😊Posted on Google A WTrustindex verifies that the original source of the review is Google. Thank you Natasha for taking your time with my fitting today, I appreciate your recommendations and overall care during my visit!
PREMIER JOUR
Lingerie & Swimwear
1292 St. Clair Avenue West, Toronto ON M6E 1C1
Phone # 416-654-1868
Hours of Operation:
Monday to Saturday: 10:00 AM to 6:00 PM
Sunday: 11:00 AM to 4:00 PM

Toronto’s Certified Bra & Swimwear Fitting Specialists
Stop Guessing Your Bra and Swimwear Size.
We Personalize Fittings for Every Body.
Serving Toronto with expert bra fittings from 28–48 band, AA–O cup, and swimwear sizes 2–26.
👉 Book Your Professional Fitting
OUR PROMISE
At Premier Jour Lingerie & Swimwear, our certified bra fitting specialists provide:
✔ Private, one-on-one fittings
✔ Expert sizing
✔ Post-surgery & mastectomy fittings
✔ Full bust & specialty swimwear fittings
✔ Personalized recommendations
We don’t just sell bras. We fit confidence and elegance. We Fit YOU!

TESTIMONIALS
Trusted by Women Across Toronto
THE RIGHT FIT
Personal Services
Bra & Swimwear Fittings
We strongly believe all of our clients should feel and be treated like a star. Book an appointment!


Mastectomy & Prosthesis Fittings
Schedule your Mastectomy, Lumpectomy, Reconstruction or Prosthesis fitting with our specialist. We will help you get the best fit for your bra, swimwear and lingerie.
Bridal & Special Occasion
Before you say “I do” allow us to help you create your perfect lingerie wardrobe while sipping some bubbles!

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