Our Experience is our Passion
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Small business woman of the month of September 2013, Host of “The Special Edition” on WhiStle Radio 102.7fm, Absolutely Fabulous Woman “Excellent” 2014 Award winner
Alicia is a big-hearted entrepreneur who combines her expertise in trend forecasting, bra and breast prosthesis fitting, and fashion knowledge to give women in Toronto an authentic and educational shopping experience.
Before starting her journey into entrepreneurship and advocating for women who have battled breast cancer, Alicia spent over 19 years in hospitality. As a catering and sales specialist in the industry she had the opportunity to work for esteemed organizations such as the University of Toronto, Hotel Plaza II, and the Marriott Hotel Bloor Yorkville. While she attributes her business savvy to her experiences in the hospitality industry, Alicia knew she was meant to start her own business and fill a niche many women didn’t know existed. This led Alicia to found Premier Jour Lingerie and Swimwear, a boutique that provides its customers with unique lingerie and swimwear as well as certified bra and breast prosthesis fittings.
Along withfounding After Breast Cancer, Alicia is also the creator of Bras for Congo, a charitable organization that accepts donated bras which are then given to women in the Congo. Each year, Alicia accepts hundreds of bra donations from the public to distribute to hospitals in the Congo.
Alicia is a socially responsible, passionate, and determined business woman and she lives her life trying to
make a difference…one BRA/ one WOMAN/ one SURVIVOR at a time.