Chlorine, salt and body sweat can wreak havoc on your swimwear. You can extend the life of your swimwear with […]
It is said over and over that most women are wearing the wrong size bra; well most women are also […]
From shows such as Oprah, we hear it over and over that most women are not wearing the right sized […]
I met with one of my clients who said to me “I am waiting to lose weight before I purchase a new bra”. Do you see yourself in her?
One of my clients told me that she just threw her lingerie in a box. But we all do it, […]
Premier Jour Lingerie & Swimwear has many bra styles designed to flatter and support your breast and body needs. Each bra style and shape have their own function. Here are some of the most common bra styles and their features.
Planning for prom can be equally exciting as prom itself. Just don’t forget one important detail: what goes under your dress. May your evening be magical and fashion-malfunction-free.
The most basic beach accessory is the wrap. When worn, a beach wrap can reach the ground, barely cover your knees, or just tie around your hips. There is so much that you can do depending on how much skin you want to leave uncovered.
Every woman knows the little black dress is a wardrobe must-have; it’s a girl’s best friend and the ideal accomplice to a great night out. Let’s bring focus to another must-have item: a chic, elegant swimsuit.
The wrong swimsuit can have scary consequences! Picture this: you are diving into the pool when you resurface, you suddenly notice one of your pieces has slid off. Support and structure are key, as your bathing suit should fit snug all over with no loose bottoms or loose tops.
Of all the days in the year, Valentine’s Day is the one day we, women, should be wearing our finest lingerie — if only for ourselves. Far too many women feel lingerie is only meant to be for a special occasion or person. Valentine’s Day, a day generally associated with love and couples, only reinforces this idea.
We’ve all seen it: a woman running, arms moving, legs going… and breasts flying erratically in every direction. Ouch! While it’s easy to assume she’s is not wearing a bra, chances are, she is not wearing the right bra.